In this day and age, almost all marketing is digital marketing. And as sales and marketing experts, with a keen understanding of technology, we understand how technology, sales and marketing and their interdependence have evolved.
One of the principle concerns we hear from every client is “how can we generate more high quality sales leads? ”
Today, digital marketing isn’t just about creating quality campaigns to generate leads. Today it’s about the integration of those campaigns and platforms with your website, CRM and ensuring that your sales and marketing professionals have the appropriate insight into those campaigns so that they can respond and engage with your prospects and customers on a timely basis.
Integrating Web, Digital and Email Marketing with CRM
Integrating a client’s website with digital marketing platforms, email marketing and your CRM is one of the first places we look to increase return on investment. Along with the principle goal of supporting sales and marketing efforts, the integration of these platforms will save you time and drive response times so you don’t lose prospects.
The benefits of developing an integrated campaign are:
- Email communication, social media posts, content and data organized in one place
- Drive more leads to your sales team
- Create immediate engagement with prospects to set appointments, sales calls or demos.
- Decrease customers service response times
- Create buzz around new product or service offerings
- Stay in front of customers and prospects to drive engagement.
- Provide meaningful data to sales, marketing, customer support or product development teams.
Our consultants will work with you to develop: an overall strategy, define key objectives, revenue targets, and the integration of your digital marketing platforms and assets.
Considerations include:
- Tools to help with client and prospect engagement
- Which digital marketing platforms are right for you
- Content creation which continually engages your audience
- Campaign calendars and the timing of your campaigns
- List and subscriber creation
- Simple do’s and don’ts of digital and email marketing
- Maintaining your digital and email marketing
- Integration of platforms
Contact us for a complimentary consultation today.
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