Integrating Email Marketing with Your CRM
Integrating a client’s email marketing with Salesforce or another CRM is one of the first places our consultants look in order to increase return on investment. Along with the principle goal of supporting sales and marketing efforts, integration with your CRM will alsosave you time!
Popular platforms such as MailChimp, Vertical Response and Salesforce Pardot provide seamless integration along with giving users the tools which allow campaigns and subscribers lists to be tracked directly in the CRM. They assist in the automation and creation of leads and contacts as well as giving sales and marketing teams pertinent statistics at the list or subscriber level.
The benefits of developing an integrated campaign are:
- Email communication, lists, content and data organized in one place
- Drive more leads to your sales team
- Create buzz around new product or service offerings
- Stay in touch with clients with newsletters
- Create a “Call for Action”
- Provide meaningful data to sales, marketing, customer support or product development teams utilizing customer and sales prospect surveys
Our consultants will work with you to develop an overall strategy, key objectives, and target recipients. Our goal is to help you have a successful integration with careful planning and strategy development.
Considerations include:
- Content creation which continually engages your audience
- List and subscriber creation
- Timing of your campaigns
- Which platform is right for you
- Simple do’s and don’ts of email marketing
- Maintaining your email marketing
Contact us for a complimentary consultation today.
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