(415) 850-2637
5 Areas where companies increase their competitive advantage by implementing Salesforce
In today’s ultra-competitive market, companies need to be agile, but also needs the tools and processes in place to help achieve that!
Increasing your competitive advantage by reducing costs and increasing revenue is more possible today than ever with Salesforce.
- Scale your Sales Process
- Deliver better Customer Service and Support
- Reporting and Dashboards
- Marketing Automation
- Data Management
Scale your Sales Process
Create a repeatable sales process that scales. Sales Leads and Sales Opportunities Management was one of the original value propositions of Salesforce over 15 years ago and it remains today.
Developing a process of organizing and converting your Leads to Opportunities and into paying customers or Accounts is a fundamental feature of Salesforce. It institutionalizes your sales process to drive the repeatable and scalable sales function that is necessary for success.
Additionally, onboarding new sales people and making them productive is easier and more efficient if you have a sales process in place where your team can collaborate and leverage data and resources in a central location.
Sales productivity, team selling and collaboration is more efficient and possible with Salesforce.
Deliver better Customer Service and Support
Utilizing Cases and Support functionality in Salesforce helps to automate support. Assign cases from a website, email or phone support to get them to the right people at the right time, with the right solutions. Additionally, records and documentation of the interaction and solutions provided help the entire team avoid redundant efforts and consistently provide quality service and support.
Hold on to your customers—startups need happy and referenceable customers.
Reporting and Dashboards
Report on the condition of your company and track Key Performance Indicators (KPIs) for key stakeholders: investors, board members, management and employees to make smarter and faster decisions and respond to market conditions. Knowing where you stand on any given day is more efficient in Salesforce.
With the right Reports and Dashboards, you can:
- Speed the time to follow up on the most important sales leads,
- Gauge the time to close sales opportunities and the win rate to define your sales velocity and increase revenue,
- Track your product inventory and the products and services that are driving the most revenue to inform sales, marketing, product development and purchasing,
- Track delivery times to customers and customer call response times,
- Measure the success of your marketing campaigns to inform you on the content, methods and branding that your delivering to customers and prospects
Insight into these metrics are important and easier to report on and display in Salesforce.
Track your key performance indicators to prove you’re heading in the right direction.
Marketing Automation
Marketing is fun. It’s creative, helps drive demand for your products and services and is the fuel to drive new sales leads. It defines your company and brand. It’s important stuff and it needs to sit right alongside your Lead management, Sales Opportunities and Customers. Integrated, so that you can see at any given time who is responding to your campaigns and what campaigns or methods are most effective.
Marketing automation can be built and tracked inside Salesforce. In many cases, utilizing apps from the AppExchange to integrate email marketing and automating lead capture from your website or social media can make this happen with greater ease.
Improve your marketing, automate and drive more sales leads.
Data Management
Reports and Dashboards will help you understand where your business stands at any given time. But, to create a truly holistic view of your business or 360-degree view of your customers and prospects you need to have the data and that data needs to be stored in a central system.
The ease of collecting the data across the company, managing it to improve data quality, and analyzing it is easier in Salesforce. Salesforce helps you make the day to day decisions to answer key questions: which sales prospects to call first, what marketing campaign to launch or what are your customer support times. Providing your team with the tools that help them make the right decisions, at the right time improve your chances of success.
Collect the data, manage it and make better decisions with Salesforce.
