Brad Tocher is the Founder and Principal Consultant for Forcify Consulting, a firm focused on the alignment of technology, sales and marketing. They are specialists in CRM and Salesforce.com, Google and Microsoft technologies and provide onsite and offsite Administration, Development and training for smb and enterprise accounts across the country. In addition, he has held senior level sales and business development positions in investment management and technology companies. For more than 10 years, Brad has advised companies and entrepreneurs in high-value sales strategies including: direct and channel sales, consultative sales, and Salesforce.com. Brad also specializes in developing  training based on the Huthwaite (Miller Heiman) SPIN® sales methodology.

Earlier in his career, Brad was a Regional Vice President for Boston Capital, a $12 billion real estate investment firm specializing in government sponsored affordable housing.  At Boston Capital, he led sales for the Western Region, increasing sales by over 30% in his first year and exceeding quota in each subsequent year during dramatic downturns in the financial sector and increasingly competitive environments. He was a frequent radio guest speaker and public speaker at industry trade shows and investment conventions.

Brad left the investment management business in the late nineties to help launch Tradewind Inc., a $10 million venture financed e-procurement and ASP for supply-chain management. At Tradewind he led the company’s product and beta strategy for early adopters, and drove the financial vertical sales strategy and strategic business relationships with Fortune 500 and multi-million dollar corporations including: Intershop, Ingram Micro, TechData and Hewlett Packard. As a co-founder he had responsibility for overseeing daily operations, sales and business development and worked closely with the CEO, Board of Directors and investors.

In 2001 Brad joined Mantas, Inc. the leader in behavior detection software and risk management software for the global financial services industry. At Mantas, he led the account team for their largest client, Charles Schwab, and developed business with some of the largest financial services firms and government regulators in the United States and Canada. Mantas was eventually acquired by Oracle.

In 2008 Brad joined GIS Planning as Vice President of Sales and Client Management to spearhead all aspects of business development. GIS Planning is the market leader providing GIS and SaaS applications for Economic Development, Commercial Real Estate, Chambers of Commerce and the Energy Industries. At GIS Planning he increased new sales in the 1st year by 77% and increased the average solution sale by 33% by developing new value-added services and product modules. During his tenure, GIS Planning was recognized by The San Francisco Business Times “Fast 100” list and Inc. 5000 List of fastest growing private companies in the country. There he worked with clients Duke Energy, First Energy and The State of Florida, Pennsylvania, Ohio and drove partnerships with CoStar and LoopNet among many others.

In 2009, Brad created a new consulting practice focused on the alignment of technology, sales and marketing. One of his earliest clients was Fast Facility, a Commercial Real Estate Portal and early stage GIS Software-as-a-Service (SaaS) applications provider. At Fast Facility, he worked with the two principals to restart their SaaS application FastGIS that targeted Economic Development and Commercial Real Estate and launched two new products on a national scale to address the needs at both the high and low end of the market. He closed the first 4 clients and worked with NV Energy, El Paso Regional Economic Development, Greater Wichita and Commercial Real Estate and economic development partners.

Brad has a diverse set of skills and experiences and brings a holistic perspective to any CRM project. Because of his experience as a sales professional and manager, entrepreneur, and Salesforce user and now a consultant, he truly understands the challenges that users, stakeholders and businesses face and how to meet those challenges with customized solutions and training.

Brad enjoys seeing his clients achieve success and increased ROI by having a thoughtfully considered and well-planned CRM implementation. He understands encouraging user adoption is a critical factor in ensuring every tier of the organization sees the benefits of the powerful tools and information that the best CRM implementations offer.

In his free time, Brad enjoys attending to his vegetable and herb garden, developing websites, restoring computers, small engines and anything mechanical and competes in triathlons.

Brad has a BA in Economics and History from the University of Massachusetts at Amherst.