Top 3 Benefits of Salesforce CRM

What’s the main reason CRM projects fail? According to experts the most common problem is user adoption. One of the advantages of Salesforce CRM is that user experience is intuitive and makes sales reps and account managers’ lives easier. It’s these benefits and others that makes Salesforce CRM an effective tool to move a company’s business forward by increasing the velocity of the sales cycle and simultaneously ensuring all bottlenecks are eliminated to effectively focus on key clients. Below we share the top 3 benefits of Salesforce and why you should choose it as your CRM choice.

Managing Sales Territories

This is one of the main functions of what Salesforce does for a company. When you have multiple teams it’s essential to know which areas each team is going to. As a result, a CRM like Salesforce can help you track and monitor anything you can imagine which saves you time, resources, and headaches that come along with managing a small or large sales team. Here are some of the things you can do:

• Automation of lead processing to save time and money
• Leads can be assigned to users with specific parameters customized around your business goals and needs
• Instant email notification to allow your sales teams to immediately follow-up with prospects to increase conversion
• Better integrity by assigning individuals to specific leads vs. having multiple people from the same company following up with the prospect

Tracking Competitors and Managing Opportunities

In today’s competitive environment it’s important to monitor and review what your competitors are doing efficiently and diligently. Salesforce CRM allows the following:

• Allows you to follow-up on every opportunity before your competitor takes the lead with a built in tool
• Keep an eye on any promotions or discounts your competitors are offering in the marketplace
• Track what deals have been won by others and for what reason

Upselling and Cross Selling

Salesforce CRM helps you stay in touch with your customers and see past order history and sales trends to stay connected and upsell.  This allows your sales team or account management team create custom campaigns to improve revenue.

Salesforce is a CRM systems that can truly help you with all your business and client needs that can be customized to achieve your business goals and needs. If you need any custom Salesforce development help please contact us here.