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It’s time to start thinking about the New Year and innovative ideas to boost sales to stay ahead of competition and make sales numbers from prior years! How are we going to do this? Focus on the below big sales drivers and you will position your business for massive growth.
Get Social
To boost sales in the next year invest in a robust social media marketing program to help drive more traffic to your website and boost sales with exciting giveaways, contests and much more. You will be surprised by how many shopping buying decisions are influenced by social media.
Automate Marketing Ideas
Many business owners focus on the most basic and accessible marketing principles available, those who really want to boost sales will invest in automated marketing systems that can take sales to another level. These automated management steps can integrate direct mail, online marketing, advertising, customer service, email marketing, distribution management and more leaving you with less to worry about and more to gain. The idea is to increase marketing productivity and not to spend more money on marketing. If you boost sales while simultaneously reducing your per customer marketing expense, you’ll see improvements in bottom-line profit and operating efficiency.
Create A Rewards Program
The driver behind a rewards program is to create repeat business and enhanced customer loyalty, so determine what it is you want and design a program around that. For example, a credit card company offers cash back as a way of enticing spending. Retail outlets offer points for a certain amount spent with a reward or free item when you reach a certain threshold.
Become a Resource
If you sell a product or service look to become a “go to resource” for your valued clients. It’s isn’t enough to list a bunch of items for sale and hope that your product moves off the shelf. Get creative and think about adding value. For example if you are selling a plumbing part create an instructional video on how to install it so homeowners can complete the project by themselves vs. hiring someone. If you are a service business create short how to video’s to help your clients understand how they can do some of the work themselves.
We hope these ideas will give you the inspiration to create an amazing sales strategy in the upcoming New Year. Prioritize your activities and marketing dollars and get ready for rewards.
